Mary Williams

Project Type:

Web Design & Development

Overview

This was a collaborative project with Bree Swezey from Authentic Edge Design. Mary Williams is a First Impression Coach who needed a brand new website for the business she was starting. I had already built her a landing page and now she was ready to get her full site done.

Challenges

Mary offers quite a few services so we needed a way to make those easy to view. She also had quite a bit of copy and we need to break it down on the page so we didn't overwhelm potential clients.

Goals

A brand new website that would represent her to potential clients
Consistent with her new logo and branding.
Optin to give away a freebie that connects with a 3rd party email autoresponder (MailChimp)

Process

I took the colors and fonts from her logo and incorporated it into the page. In order to match her branding,

I created a hero image with her messaging in greyscale and maroon and I took the triangle elements from her logo and sprinkled those throughout the page.

Her subscriber call to action is clear and she has a simple contact form.

Her website was built in WordPress with a reliable page builder to make it super easy for her to maintain her website.

Project Features

Testimonial carousel
Connection to their 3^rd party email autoresponder
Custom contact form
Blog

Angela worked closely with my marketing wing-woman, copywriter and me to create a professional website that is simple and straightforward and easy for anyone to navigate. She was informative throughout the process, ensuring as the client, I understood what I was getting and how it would best represent me and my work. I truly appreciated Angela's insight, knowledge, and guidance, especially on a subject matter where I am not an expert. Thank you, Angela.