Town Stages

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Project Type:

Full Branding, Web Design & Development

Overview

Town Stages is a 9,000 sqft storefront facility in Manhattan. They feature a mainstage, a cabaret lounge, a gallery, and event space with a capacity of 299.

Challenges

The executive director had tried DYIng her website and branding, but she was not happy with the result. The site was broken and was not doing anything to increase rentals for her facility.

Goals

  • Fresh branding that was trendy and had a nightlife feel.
  • Show off photos of her space
  • Entice visitors to schedule a visit.
  • To be able to maintain the site after I was done designing and developing it.

Process

I took parts of her old DIY website for her branding. The blue and black colors were beautiful, so I kept them. I added gold to get that trendy and nightlife feel.

I made sure her home page had a clear call to action on a hero image that really caught her visitors’ attention. I also made sure there was a call to action button to schedule an appointment on every page powered by their scheduling tool.

Her website was built in WordPress with a reliable page builder to make it super easy for her to maintain her website.

Results

One the site launched, it started bringing in business immediately.

We are a start-up event space in the most competitive city in the world, and our website had to be top-notch. Angela B. Williams came highly recommended by a friend of a friend. Right off the bat, Angela asked all the right questions about our brand, our vision for our company, and who we needed our website to reach the most. Angela had a top-down, detailed strategy for designing townstages.com a fabulous look and feel, and great functionality. She worked diligently over an easy-to-use online portal with us, went above and beyond to consistently communicate with us throughout the process, and succeeded in turning our rough ideas into design magic! As the site developed and we transformed our needs here and there, Angela was super responsive, always had excellent solutions, and a faster than expected turn around. Starting a business can be really stressful, but building our site with Angela was stress-free and so exciting. Once we officially launched our website, it started bringing in business immediately. Angela helped us make a splash! She even gave us a great tutorial on how to update and maintain our site, and it was so helpful. We couldn't be more happy with her work on our website, and have already engaged her to design more promotional and marketing materials for us.

Robin Sokoloff

Executive Director, Town Stages

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